Kendrick Lamar has been announced as the headline performer for the Super Bowl LIX halftime show in February 2024. The NFL and Apple Music made the announcement ahead of the first Sunday games of the season. Lamar, known for his powerful impact on the hip-hop industry, expressed his excitement about the opportunity to showcase his talent on one of the world’s largest stages.
“Rap music remains the most impactful genre, and I’m here to remind the world why,” Lamar said in a statement. The rapper, who has won 17 Grammy Awards and a Pulitzer Prize for his album DAMN., is expected to deliver a memorable performance in New Orleans.
Lamar’s influence in the music world is unparalleled, with hits like “Not Like Us” and his recent album Mr. Morale & The Big Steppers topping charts globally. Jay-Z, founder of Roc Nation, praised Lamar as a “once-in-a-generation” artist whose artistic vision transcends music and influences culture worldwide.
Super Bowl LIX will take place on February 9, 2024, at the Caesars Superdome, home of the New Orleans Saints, with millions of fans eagerly awaiting Lamar’s performance.