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The upcoming Ghana Modest Fashion Week is set to take place at the World Trade Center in Accra, Ghana, on July 29, 2023, with a captivating theme of “Modesty & Identity.” This year’s event aims to celebrate the Ghanaian heritage of modest fashion while encouraging designers to explore the theme, promoting the concept of modesty as a catalyst for mindset development, human growth, and career opportunities in the fashion industry.
In 2022, the National Theatre in Accra hosted the previous edition of Ghana Modest Fashion Week, a remarkable platform that showcases models embodying leadership, exceptional talent, and promise. The event focuses on promoting the burgeoning market for made-in-Ghana clothing and accessories, tailored to meet the needs of Muslim men and women in both social and corporate settings. Celebrating the creativity of Ghanaian designers, the event presents a fusion of modest yet stylish fashion, captivating fashion enthusiasts from diverse backgrounds.
The fashion world has started to embrace the significance of women’s right to dress stylishly while adhering to religious restrictions. Major brands are embracing inclusivity and offering clothing choices for those who prefer more traditional looks. This growing trend in the fashion industry has led to the establishment of Vogue Arabia and the expansion of modest fashion lines by renowned companies like Uniqlo and Dolce & Gabbana.
Globally, the Islamic fashion market has witnessed significant growth, showcasing stunning pieces such as intricately tailored abayas and colorful two-piece sets. Ghana Modest Fashion Week provides an exceptional platform for consumers, fashion influencers, elite professionals, brands, and designers to come together, interact, network, and appreciate the beauty of modest fashion.
The annual Ghana Modest Fashion Week is proudly produced by Shamfiz J Company Limited, a youth organization established in 2016 with the mission of empowering individuals to embrace their beliefs while pursuing a successful career. Through their various initiatives, Shamfiz J Company Limited aims to provide opportunities for individuals to showcase their talent and creativity in the fashion industry. By promoting modest fashion, they are breaking barriers and challenging societal norms, fostering inclusivity and acceptance. With their dedication to empowering individuals, Shamfiz J Company Limited is making a significant impact on the fashion world, inspiring others to embrace their beliefs and express themselves authentically.