How these tech startups are driving global demand for African designs
The fashion industry in Africa is rapidly growing, with a market value of over $31 billion and employing over 1.7 million people. However, the industry faces challenges such as a lack of infrastructure, financing, skills, and distribution channels. In 2019, the global fashion industry generated $2.5 trillion in revenues, but Africa’s share was less than 1%. To address these challenges, many fashion entrepreneurs in Africa are embracing technology and innovation to create solutions to enhance fanion industry businesses and meet the needs of customers.
La Reina, a rental fashion platform, offers women access to a wide range of designer dresses for special occasions. Formed in 2016 by Ghada El-Tanawy and Amr Diab. It has garnered more than EGP 3.5 million (about $200,000) for dress owners and a fashion subscription service called “The Box,” which allows users to receive a box with a new outfit every week. La Reina targets the growing Egyptian e-commerce market, which is expected to reach $10 billion by 2025.
ANKA, an online marketplace that connects African fashion designers and artisans with customers around the world. Founded in 2016 by Ivorian entrepreneurs Moulaye Taboure, Kadry Diallo, and Luc B. Perussault, aims to showcase the diversity and creativity of African fashion and crafts while empowering African creators to grow their businesses and reach a global audience. Anka has raised $11 million in Series A funding from Partech and Orange Ventures.
Oyoyo, a fashion tech app, revolutionizes the Nigerian fashion industry by connecting designers, tailors, and weavers with a nationwide customer base. The app allows artisans to create online profiles and promote their specialisms, skills, and signature designs. Oyoyo addresses the challenges faced by traditional fashion artisans in Nigeria, such as reliance on word-of-mouth and repeat customers, difficulty reaching a wider audience, and lack of online presence.
Klasha, an e-commerce platform that sells fast fashion from global brands to young consumers in Africa. Founded in 2017 by British Nigerian entrepreneur Jessica Anuna, it aims to make online shopping easy, affordable, and convenient for African millennials. Klasha offers a wide range of trendy clothing, shoes, and accessories for women, with prices ranging from $10 to $100.
Kisua, a South African startup, offers contemporary African fashion online and a platform for emerging designers. Founded by Sam Mensah Jr, a Ghanaian economist, and former international investment fund director, It aims to increase global exposure for African fashion by collaborating with designers across the continent and blending traditional techniques and materials with a contemporary design aesthetic.
Source: VenturesAfrica