Author: Victoria Kwofie
The Ghana Badminton Association (GBA) has successfully organised a media training workshop aimed at improving the quality and depth of badminton coverage in the country. The workshop was held on Friday, January 30, at the Media Centre of the Accra Sports Stadium.
The training brought together sports journalists and media practitioners who were introduced to the fundamentals of badminton, including its rules and regulations, technical aspects, and the benefits of the sport.
The session was led by the President of the Ghana Badminton Association, Mr. Evans Yeboah, with support from Executive Committee Member Madam Evelyn Nsein Asare and other members of the Association.
Speaking after the workshop, Mr. Evans Yeboah stressed the importance of equipping the media with first-hand knowledge of the sport to ensure accurate and engaging reporting.
“This exercise is very important because we want more people to understand, enjoy, and appreciate badminton. For that to happen, the media must have first-hand information about the rules and regulations governing the sport,” he said.
“For instance, photographers need to know the right positioning, angles, and moments to capture, while journalists must understand the technicalities that shape the game. That is why we decided to teach these aspects and also give the media the opportunity to experience the sport directly, so they can generate content that truly reflects our athletes and helps build the badminton ecosystem in Ghana.”
After nearly three hours of interactive engagement, the president expressed satisfaction with the outcome of the workshop and the enthusiasm shown by participants.
“A lot has been achieved today. We are inspired by the passion and interest shown by the journalists,” he noted. “We covered essential topics that will elevate the sport and help showcase our athletes properly, from storytelling beyond the scoreline, ethical and responsible sports journalism, and powerful photography and videography, to inclusivity in badminton media. Journalists have learned how to ask better interview questions and how to capture emotions, action, and editorial moments that tell the true story of Ghanaian badminton.”
The workshop focused on key areas such as storytelling beyond match results, ethical and responsible sports journalism, effective photography and videography, and promoting inclusivity in badminton media coverage.
Participants were also encouraged to help project Ghana’s badminton story both locally and internationally.
The Ghana Badminton Association believes the initiative will help strengthen collaboration with the media and shine a brighter spotlight on the country’s emerging badminton talents as efforts continue to grow and develop the sport nationwide.