The Ghana Tourism Authority (GTA) in collaborations with the Ghana Cocoa Board and Cocoa Processing Company have successfully launched the 2026 National Chocolate Month, aiming to promote domestic cocoa consumption, value addition, and the growth of Ghana’s chocolate industry. The initiative forms part of the authority’s efforts to reposition Ghana as a leading cocoa producer and the home of authentic chocolate experiences, strengthening linkages between agriculture, tourism, and the creative arts sector.
The launch ceremony took place at the Nationalism Park in Accra, themed ‘Eat Cocoa, Stay Healthy and Grow Ghana,’ with the sub-theme ‘Experience Ghana, Share the Cocoa Love.’
Speaking on behalf of the Minister of Tourism, Culture and Creative Arts, Dr. Geoffrey Deladem Tamakloe, described cocoa as a symbol of the nation’s agricultural excellence, industrial potential, tourism identity, and national resilience.
GTA CEO, Maame Efua Houadjeto, highlighted the economic importance of increasing local chocolate consumption.
“Ghana produces about 70% of the world’s cocoa but earns only about $3.86 billion from cocoa exports, a small share of the global chocolate industry valued at $160 billion. She urged Ghanaians to support locally made chocolate, promoting value retention, job creation, and support for over 800,000 cocoa farming families”, she said.
The National Chocolate Month forms part of the Black Star Experience, the government’s flagship tourism program, and aligns with the 24-hour economy initiative. Key activities include Chocolate in the Park, chocolate appreciation at Parliament, and educational tours to cocoa processing factories.
The Cocoa Processing Company (CPC) has expressed commitment to promoting Ghanaian chocolate through its Golden Tree and Putem brands. The Chocolate Fair, featuring Ghanaian chocolate brands and cocoa-based products, will run through Saturday, February 14.