Kendrick Lamar and pgLang partner to establish international touring circuit across Africa.
Global Citizen, in collaboration with American rapper Kendrick Lamar and his partner at pgLang, Dave Free, has announced the expansion of the Move Afrika initiative to Ghana. The initiative, revealed at the World Economic Forum in Davos, Switzerland, aims to establish an international touring circuit across the African continent.
Ghanaian President Nana Akufo-Addo made the announcement on January 17, following the success of Move Afrika in Rwanda. Move Afrika: Ghana seeks to drive economic investment in the Ghanaian entertainment industry, following the model established by the Rwanda leg of the initiative.
Kendrick Lamar headlined the Kigali leg of Move Afrika on December 6, 2023. While the date and lineup for the upcoming Move Afrika: Ghana event have not been disclosed, the initiative is expected to leverage live music events to engage youth while creating social and economic impact.
In a statement, pgLang expressed excitement about working with Move Afrika to expand their efforts to Ghana. Global Citizen, which held a concert in Ghana in 2022 featuring artists like Usher, SZA, Stormzy, and Tems, sees the expansion to Ghana as a significant milestone.
Global Citizen chief vision officer Kweku Mandela highlighted the initiative’s goal to showcase the best of African creative talent to the world and generate economic investment in the local creative economy. Move Afrika aims to create job and entrepreneurship opportunities for Africa’s emerging generations through world-class live events.
The organisers previously announced that Kigali would serve as Move Afrika’s anchor city until 2028, with plans to add additional countries to the touring schedule every year. The campaign aims to expand to five countries by 2025, leaving an important economic legacy for the region.
Please note that the date and lineup for Move Afrika: Ghana are yet to be announced.