The Guinness Ghana DJ Awards, in collaboration with Smirnoff, hosted the Accra edition of its DJ Clinic, themed “Exploring the Business of Entertainment,” at the Accra Tourist Information Centre. The event brought together professional and aspiring DJs, musicians, and industry stakeholders for educational discussions aimed at fostering growth in the DJ industry. The clinic is part of Merqury Republic’s commitment to celebrating and empowering DJs, contributing to the development of Ghana’s creative industry.
Key speakers at the event included media consultant Antoine Mensah, who offered insights into sustaining long-term success in the entertainment business. He emphasized the importance of ensuring that DJ businesses make sense financially for longevity. Other notable speakers, such as PR expert Joyce Sackitey-Ahiadorme and chartered banker Patrick Baa Abankwa, discussed the significance of branding, investment management, and diversifying income sources for DJs.
Reigning Female DJ of the Year, TMSKDJ, shared her journey, highlighting the increased participation of women in the DJ industry. The event also provided valuable networking opportunities, allowing emerging DJs to connect with seasoned professionals. The clinic served as a precursor to the 12th edition of the Guinness Ghana DJ Awards, scheduled for November 9, 2024.