Kasapreko, a renowned beverage company from Ghana, has made a substantial entry into Kenya by focusing on the country’s booming alcohol sector. Canary International Trading Company Limited, a division of the Canary Group of Companies with a focus on food and beverage distribution, has made this tactical maneuver possible.
The brilliant founder of Canary Group of Companies, Patrick Masope-Crabbe, presented the company’s plan at the official launch ceremony, which was hosted at the Ghana High Commission in Nairobi. When Kasapreko first enters Kenya, it will use a business-to-business (B2B) strategy in an effort to ensure that its products spread quickly throughout the Kenyan market.
Masope-Crabbe stressed their dedication to working with a wide network of alcohol distributors and businesses to ensure Kenyan consumers are able to easily get Kasapreko’s renowned beverages.
West Africa, East Africa, and the United Arab Emirates are just a few of the places where Canary International Trading Company presently conducts business, making it a prominent participant in the world of beverage distribution.
The director of international business development for Kasapreko Company Limited, Francis Holly Adzah, stated his delight at the company’s growth in Kenya. He exhorted Kenyans and members of the larger East African community to embrace the rich Ghanaian history that is reflected in the wide variety of beverages offered by Kasapreko.
Adzah emphasized Kasapreko’s dedication to excellence and innovation, which is supported through research and development. He emphasized how the business’s production procedures combine state-of-the-art technology with regional and traditional recipes.
“Kasapreko stands as a beacon of quality, innovation, and heritage, boasting a state-of-the-art production facility, global export reach, and an iconic flagship product, Alomo Bitters,” Adzah said.
Ghanaian entrepreneur Kwabena Adjei started Kasapreko Company Ltd. in 1989, which is when the company first appeared on the scene. Dr. Kwabena Adjei’s idea to develop locally produced herbal-based alcoholic beverages began in a modest garage. Today, Kasapreko has developed into a cutting-edge production plant with over 100 different product lines and exports to 16 different nations. Their assortment of products, which includes bitters, whisky, gin, liqueurs, brandies, carbonated soft drinks, and wine, helps to generate yearly revenues of more than $35 million.
By entering Kenya, Kasapreko is demonstrating its dedication to fostering cultural ties and supporting the country’s thriving alcohol industry while also introducing the people of East Africa to its illustrious Ghanaian heritage and premium beverages.