More than 1,000 participants across various industries, ministers of state, sales leaders, exhibitors, and seasoned speakers will convey at the Accra International Conference Centre from 14 to 15 August 2024 to attend the maiden National Sales Leaders Conference (NSLC).
The Minister of Finance, Dr. Mohammed Amin Adam, who is currently leading the country’s economic transformation, will deliver a powerful speech as the special guest of honor. At the same time, Deputy Minister for Trade and Industry, Mr. Michael Kofi Okyere Baafi, will also address the participants as the guest speaker.
Dr Amin Adam will speak on how government policies are accelerating sales toward economic growth and development at a time when the country’s economy is on the path of recovery.
He is also expected to use the platform to update the business community on some of the government’s major policies to improve the growth of businesses operating in the country.
Mr Okyere Baafi’s presentation would focus on growing and developing trade and the need for sales to promote trade and drive inclusive growth for all. He would also discuss measures the government has implemented to attract more investments into the country.
As one of the main speakers of the two-day historic conference, the President of the Chartered Institute of Marketing Ghana (CIMG), Dr. Daniel Kasser Tee, would throw light on the theme. Mr. Michael Abbiw, the Chief Executive Officer of MGA Consulting Ghana Limited, a leading management consulting firm and a seasoned sales expert with over two decades of experience, will deliver the welcome address and is expected to tackle aspects of the theme from a practical perspective.
The conference, organized under the theme ‘Sales Unleashed: The Role of Sales in Sustained Organizational Revenue Growth and Economic Development,’ aims to highlight the importance of effective sales strategies in achieving economic success.
Additionally, the maiden edition of the National Sales Leaders Conference seeks to provide an ideal platform for Sales, Marketing, and Business Development leaders and professionals to discuss current challenges and opportunities in the country’s sales environment and how professionals can elevate the art of selling.
The conference would also put a searchlight on innovations in sales, revenue growth strategies, sustainable sales strategies, and sales leadership. The thought-provoking conference would allow the attendees to engage in keynote sessions, seminars, panel discussions, and workshops that address critical sales issues across various industries.
Commenting on the inaugural National Sales Leaders Conference, the General Manager of CoreEvents Solutions, Clarus Kwofie, said: “These activities help sales leaders stay competitive, expand their professional networks, and enhance their organization’s brand recognition and credibility, ultimately driving revenue growth.”
He said: “Organizations are encouraged to leverage this conference to empower their sales teams with modern technologies and strategies that can transform their operations.”
“The conference aims to initiate a national dialogue on the pivotal role of sales within organizations and its contribution to the Ghanaian economy,” he added.
Mr. Kwofie assured that the conference, after the first edition, would become an annual event on the calendar of the two companies and partners that have teamed up to organize it. Instructively, the premier national sales conference is organized by CorEvents Solutions Limited and MGA Consulting Ghana Limited in partnership with the Chartered Institute of Marketing Ghana (CIMG) and Sekondi-Takoradi Chamber of Commerce & Industry (STCCI).
The National Sales Leaders Conference is sponsored by Telecel, Star Oil, Fidelity Bank, Bayport, Acacia Health Insurance, Hollard Insurance, SIC Life, Edward Mensah, Woods & Associates, Provident Insurance, Sekoe, iDevice Home, Bel-Aqua, Mont, McPhilix, and, Securisk Insurance Brokers.
The conference has media partners such as B&FT, TV3, Joy FM, Joy News, Accra Daily Post, Citi FM, and Asaase Radio.