“So let us mark the passage of our own time by those who defy it. We do not seek fame. We do not seek success. We do not seek validation.”
Ghanaian artist Prince Gyasi takes the helm for the 50th edition of the Pirelli Calendar, following in the footsteps of luminaries like Helmut Newton and Mario Testino. Gyasi, known for his vibrant and powerful images capturing the spirit of his hometown, Accra, is not just a photographer; he is an artist on a mission to challenge stereotypes about Africa and redefine beauty standards.
The calendar, curated entirely by Gyasi, showcases his distinctive aesthetic, characterized by bold colors, stark contrast, and intricately planned sets. From a melting clock to a giant red heart, Gyasi’s creative vision transforms each month into a visual spectacle. His signature vivid palettes, a blend of bright pastels and opulent hues, set the stage for a celebration of timeless icons who chart their own paths, defying conventional notions of success and fame.
Among the notable figures featured in the calendar are supermodel Naomi Campbell, actors Idris Elba and Angela Bassett, poet Amanda Gorman, and footballer Marcel Desailly. Gyasi’s reverence for sport is evident, reflecting his own background as a former footballer. The inclusion of His Majesty Otumfuo Osei Tutu II, the King of West Africa’s Asante Empire, adds a regal touch to the ensemble.
One month of the calendar is dedicated to Gyasi himself, where he recreates a youthful version of his persona, playing with miniature versions of pieces featured in other cast members’ photos. This introspective touch adds a personal dimension to the project, as Gyasi reflects on his childhood inspirations and reimagines these seminal figures through the lens of his West African upbringing.
The calendar’s global scope extends beyond the UK, where it was primarily shot, to Kumasi and Accra in Ghana. Gyasi’s decision to capture the essence of his homeland is a deliberate choice to showcase the richness of a land he describes as “the gateway to Africa.” Through this project, he aspires to unveil a new world and, in his words, “create new opportunities for development.”
Accompanying the visual feast is Gyasi’s manifesto, a powerful statement rejecting the constraints of time. He emphasizes the importance of paving one’s own path, unbound by societal expectations, and paying homage to those who inspire generations. Gyasi’s calendar is not just a measure of time but an anti-time celebration that transcends temporal boundaries.
As the 2024 Pirelli Calendar emerges as a testament to Gyasi’s artistic prowess, it marks a pivotal moment in the calendar’s history. With a commitment to challenging norms, Gyasi’s vibrant stamp ensures that this edition becomes a timeless exploration of culture, identity, and the unyielding spirit of those who shape their destinies.